Community nurturing, lead processing, media buying, creative production and analytics for Crypto, CFD and Binary Options brands — in both regulated and non-regulated markets across the globe.
We don’t just think outside the box — we redefine it
Beyond regular performance marketing, we develop influencer identities from the ground up — perfectly aligned with your brand and goals — and turn them into lead-generating communities.
The best lead quality possible — and clients who keep depositing. One team handles it all, end to end.
Our Spanish-language community for LATAM, built from scratch around Tiago — a regular guy rather than a professional trader. It’s the case study below.
LATAM markets, Spanish-language community, built from scratch and run end to end for a broker client. Funnel stats Dec 2025 – Mar 2026.
Our goal was to maximise the frequency of deposits — and the value of each deposit. It worked: on average, every first-time depositor went on to make more than 3 further deposits.
Community
3.6Kmembers joined the channel from paid traffic
Lead processing
4.8Kqualified leads — 74% of the 6.4K conversations the bot opened
First deposits
80first-time depositors from 453 registrations · $387 per FTD
Repeat deposits
258over 3 per first-time depositor — $38K deposited in total
The funnel · period totals
22.4KAd clicks
6.4KBot conversations
4.8KQualified leads
453Registrations
80First deposits
258Repeat deposits
One of the Spanish-language video ads we ran for the channel.
How we acquired the users. Paid traffic from Telegram Ads, Meta Ads and Google Ads, run in parallel by our media buying team to keep a constant inflow of leads. The creatives are UGC-style video ads like this one — shot with the actor, in the persona’s voice.
Telegram Ads
Meta Ads
Google Ads
What it cost. $31.0K paid media across Telegram, Meta and Google Ads — $6.5 per qualified lead and $387 per first-time depositor, against $38K in total deposits.
What the clients did. The traffic quality was high, and manual sales processing did the rest: 258 repeat deposits from 80 first-time depositors — over 3 per client on average — plus 34K positions opened and $244M in notional trading volume. We stopped the traffic in March 2026 — and the same clients kept redepositing: $12K in deposits over the two months that followed.
How we built it
01
We found the actor
Casting for a credible Spanish-speaking trader persona that LATAM audiences would trust.
02
Positioning & hero story
We devised the positioning strategy and the hero story, and integrated them into the content plan.
The hero is deliberately one of the audience: we never present him as a professional trader. He is a regular guy who found professional traders who help him live his lifestyle without limits — and he generously shares what he learns with a community of beginner traders.
03
Video shoot & content
We took care of shooting the video materials with the actor and created the content for the Telegram channel.
04
Bot & traffic filters
Our tech team configured the bot that writes to every user who joins the channel, plus the filters that screen out irrelevant traffic.
05
Sales department
We organized the sales desk that receives the bot-filtered leads and engages with them to convert — and keep them depositing.
06
Parallel media buying
Our media buying team acquires traffic across Telegram Ads, Meta Ads and Google Ads to keep a constant inflow of leads.
Test the funnel yourself: join the channel, watch the content, and see how the bot and the sales team pick you up.
What was done: Web2app campaigns launched with Meta Ads to increase iOS traffic volume. Added UGC and motion graphics.
* The numbers are ~80% accurate due to the NDA signed.
Axi · Google Ads
Geo
LATAM, UK, APAC, GCC, EU
Media source
Google
Total spend
$7M
Timeframe
September 2024 – current
Growth in FTDs compared to the previous period
+237%
Growth in the number of account creations
+94%
In total spend compared to the previous period
+5%
What was done: Search ads campaigns launched to capture instrument-specific (trade forex/gold/etc.) searches with dynamic ad copy containing the current asset’s price. Web2app/UAC campaigns launched despite the lack of licenses in local markets. Value-based pMAX campaigns to drive the highest-value clients.
* The numbers are ~80% accurate due to the NDA signed.
Axi · Solution
01
Value-based bidding — The use of value-based bidding towards the highest-value FTD users and the users making more repeated deposits has helped to drive both volume and ROAS.
02
Optimization for down-funnel events — It was a challenge for Axi to utilize the down-funnel event data for campaign optimization. Together with their data team we have solved this puzzle and shifted the optimization to the FTD event. It has significantly contributed to the number of new trading clients.
03
Traffic quality improvement — Many advertisers suffer from low-quality traffic from pMAX and other automated campaign types. Having tailored placement exclusion lists for the CFD vertical, we were able to solve this issue for Axi. No more traffic from weird job or loan websites!
04
Creative briefing and preparation — Having the in-house design team, we provided a quick and effective creative production process for Axi. It allowed us to run a bunch of A/B tests and generate incremental growth in the down-funnel results.
05
Account-level campaign structure refinement — The overall account strategy and structure have been redefined and rebuilt from scratch. The key change was granularity in campaign setups that lets us control promotion for any separate asset category. It allows for a quick and efficient response to market volatility in terms of the ad spend.
Fintech client under NDA
Geo
IN, PH, TH, MY, SG
Media source
Google, Meta, TikTok
Avg. monthly spend
$700K (peak volatility seasons ≈ $1.5M)
Consecutive growth in FTDs for 6 months in a row
+≈30%
Budget growth in the first 6 months
+210%
Payback period of the cohorts we acquired
8 months
What was done: Search ads campaigns launched to capture instrument-specific (trade forex/gold/etc.) searches with dynamic ad copy containing the current asset’s price. Web2app campaigns launched with Google Ads and Meta Ads to increase iOS traffic volume. UGC ad campaign with TikTok.
* We cannot disclose the name of this client due to the stricter NDA signed with them.
Creative production
Static, motion-graphics and UGC ads — briefed and produced by our in-house team.
No cold accounts: a pool of Google and Meta ad accounts with a large, long-running spend history.
Long-lived accounts
Our accounts usually live beyond $100K of ad spend.
The dMavens platform is included
Every rented Meta account comes with our campaign management platform — something other account-rental providers simply don’t offer.
One platform to run every rented account
One governed workspace to launch, manage and report across every Business Manager and ad account — built on the Meta API.
Accounts Overview — spend, ROAS and trend across every connected account
One unified workspace — every account, Business Manager and campaign in one dashboard. No tab-switching.
API-native & resilient — keeps running when a personal login hits a restriction or checkpoint.
Shared media library — store each creative once, copy whole campaigns into any account.
Reporting across every account — 60+ Meta metrics in one currency, with CSV export.
Bulk actions in one move — duplicate, edit, pause or delete across many accounts at once.
Governance & audit by default — roles, 2FA and full change history. No shared passwords.
Same rented accounts. Far less friction, far less risk.
Your challenges // and dMavens’ solutions
How we solve it
Dedicated ad platform (Meta) support tailored to the CFD/crypto vertical. Solutions to run under the “generic investments” label, which passes moderation in almost any geo without a local license.
Introduction of cohort-based reporting for tracking each month’s cohort evolution and engaging with it in a tailored way to ensure higher LTV.
How we solve it
Community management & human lead processing. Leads are qualified before they reach you and nurtured throughout their lifetime — better lead quality and higher LTV from the same paid traffic.
Frequently asked questions
Can you run CFD/crypto campaigns in countries where we hold no licence?
Yes. We have dedicated platform support tailored to the CFD/crypto vertical, and set-ups that run under the “generic investments” label pass moderation in almost any geo without a local licence.
What does the management fee include?
Strategy, campaign management, reporting, localisation and creative production. The only pass-through cost is the actor fee when UGC ads are ordered.
Who owns the influencer persona and the community?
Created by us, owned by you. The persona is developed for your brand and goals — the actor, the look, the voice and the trading story.
How do you keep lead quality high?
Bots filter out irrelevant traffic, then every lead is qualified by our team and AI before it reaches you. We stay in contact with clients after the first deposit.
Why rent accounts from you instead of cheaper providers?
Our accounts arrive already warmed up, with real spend history — they usually live beyond $100K of ad spend — and the dMavens campaign management platform is included.
Which platforms do you buy media on?
Google, Meta, Telegram Ads, TikTok and in-app networks (e.g. Moloco).
dMavens
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